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28 July 2019

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The first result of the browser privacy trend is a growing difference between how the browser treats third-party data collection that happens when the user chooses to use information from one site on another site, and data collection that happens when a site or service, without an action from the user, tries to get at information about the user's actions from one site while they're using another site.

Any third party interaction that the user knows about is supposed to keep working. But hidden tracking pixels, scripts and any technology that tries to implement tracking without user interaction are all supposed to stop working.

This is not perfectly implemented right now, but that's the direction Safari, Firefox, and now Microsoft Edge are going. We now have the same kind of rough consensus on user expectations about tracking that we developed pretty early on in the email spam situation, based on hearing from users about their expectatations. (Why browsers took so long to listen to people about what they find creepy is another story.)

Mozilla has an OpenBox NewAir AI-215SS Portable, Countertop Ice Maker 50 Lbs Stainless that is pretty close to reflecting the views of a lot of people by now. For example, the Storage Access API ensures that third-party scripts can still use cookies and LocalStorage, but only if the user takes action. Optimum G2.6 The Most Powerful Commercial Optimum Blender On Sale orange Hand Press Commercial Pro Manual Citrus Fruit Lemon Juicer Juice Squeezer.

For sites, what this means is that SSO and reg walls are relatively safe. If the user experience is "Sign in with (identity provider brand)" and there is a button the user has to click the first time they go to the site, that identity system should keep working. After all, the person knows that they're using it, and clicked the logo of the provider they "sign in with."

If the user doesn't see the way that multiple sites are are trying to use the same identity info, then that flow of data across sites is likely to get blocked, whatever the technical implementation is.

Could be good for the relative market power of sites that people trust more, if it turns out that people are more willing to "sign in with" (and obviously share info about themselves) on their trusted sites than on a random site that their uncle sent them a link to.

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What happened when Congress looked into data brokers almost 50 years ago

The Washington Post is preparing for post-cookie ad targeting

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Item specifics

Condition:
New: A brand-new, unused, unopened, undamaged item in its original packaging (where packaging is ... Read moreabout the condition
Brand:

Ninja

Model:

BL610

UPC:

0622356536820

Color:

Black

EAN:

Does not apply

MPN:

BL610

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01 July 2019

This blog has GDPR consent management on it. (I'm running OIL.js which is open source.) That's the cookie dialog you probably saw on your first visit, or every visit if you clear cookies or use private browsing mode.

As any web user knows by now, the consent dialogs as currently used have a bunch of problems. Consent management platforms (CMPs) are behind on both UX and accuracy.

  • They're annoying, especially on small screens.

  • They don't accurately capture what the user really intends to consent to. They're more like "click to make this stupid dialog go away" management platforms.

If your site has to do consent management, and uses a CMP, there is a solution, currently being tested as a browser extension. Original Delonghi EAM3000.B Motherboard Control Board Motherboard does a couple of things.

For a site, why would you want users doing this instead of capturing all the consent you can as soon as you can? Look at the engagement study. People stay engaged with a news task longer when they don't have to provide consent for everything up front. (This idea is totally borrowed from LinkedIn. They don't make you fill in your whole profile at once before you start using the site. They let you try it first, then prompt you for more info when you're more likely to think it's worth the exchange of value for value.)

Smoother consent management UX sounds great, but how do we scale it? How can Global Consent Manager, and future next-generation consent handling features in browsers, tell which of a site's many cookies is the consent cookie, and what to set it to?

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More testing coming soon. The meta tags are on this page now, and I'll make some more test pages with different variants.

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11 April 2019

A. G. Sulzberger, publisher of The New York Times, writes,

If you’re reading this essay on an internet browser, it offers a useful example of what tracking looks like at a practical level. Before you had time to read a single word, a number of different companies had already placed a “cookie” or other tracking mechanism on your browser to study your internet use. The Times hosts these trackers for three purposes: to learn about how people use our website and apps so we can improve their experience; to reach readers we hope will subscribe; and to sell targeted advertising.

Read the whole thing. But my inner tech editor could not be silenced, and had a small suggestion. How about Oster 4277 Beehive Blender, blueeOster 6-Slice Turbo Convection Toaster Oven Brushed Stainless Steel TSSTTVCG05 ...

If you’re reading this essay on an internet browser, it offers a useful example of what tracking looks like at a practical level. Before you had time to read a single word, your web browser had already accepted a “cookie” or other tracking mechanism from a number of different companies to study your internet use. The Times hosts these trackers for five purposes: to learn about how people use our website and apps so we can improve their experience; to reach readers we hope will subscribe; to sell targeted advertising; to leak our readers' personal information to help our competitors sell ads targeting our audience; and to enable fraudulent bot traffic to impersonate human visitors.

As soon as I make the web browser, and not the tracking company, into the subject of the sentence, it helps explain some of the business reasons for news sites to focus on privacy. For a site, examining your own privacy practices is fine, but it's not where the big wins are. The important part, for the New York Times and other sites that need to protect their ad revenue, is to work along with in-browser tracking protection technology. Protecting reader data for the readers is mostly the same as protecting audience data for the ad business.

It's kind of like the situation with email. Email is a viable marketing medium today not just because legit email marketers don't spam, Oster BLSTMG- White 8 Speed 6-Cup 220 Volts Export OnlyOster Classic Series Exact Blender - Glass Jar BLSTFG-C00-000_Masterbut because email users have good spam filters. Spam filter technology kept low-value email lists from devaluing email marketing. In-browser privacy technology is starting to reverse the process by which low-value cross-site tracking has been devaluing web advertising.

The Times is already doing some good service journalism on web privacy. Oster Designed for Life Convection Toaster Oven - 360° redationOster Electric Meat Food Grinder Heavy Duty 946-08F Complete USA Sausage VintageNext step: set up the paywall to give extra free articles per month for anyone running Apple Safari ITP Apple Safari ITP or Firefox ETP? The more reader eyeballs a a site can remove from the race-to-the-bottom eyeball market, the more market power it has.

Spam filters and legit email marketers saved email as a marketing tool. Can privacy-protecting browsers and legit ad-supported sites do the same for the web?

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WTF is differential privacy?

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10 March 2019

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

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The perfect targeted advertising business model has been discovered. I have seen it. Maybe you have seen it too.

  1. Identify users likely to be enraged by a particular issue.

  2. Run rage-provoking targeted ads on that issue, with a call to action to sign a petition or complete a survey.

  3. Upsell a fraction of the people to make a donation, automatically billed to their credit cards monthly.

  4. Actually deliver the petitions or surveys or whatever, but keep most of the money for yourself by paying it to your data-driven marketing consulting company.

It's data-driven. It's sticky. It's social. It's got everything that a surveillance marketing business needs, and nothing it doesn't. No manufacturing. No support. Not even any drop-shipping.

If you don't get these ads, yay for you. Your eyeballs are probably too expensive on the ad impressions market, or you don't seem like the kind of person who would get enraged about any issue that they have a landing page for.

The funny thing is that the model works because people made so much noise about the Citizens United decision and shadowy political groups. So the people who are paying into these things will probably never even feel ripped off.

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27 February 2019

Interesting problem: why do brands fail to protect customer data when it would be in their interest to do so?

If expected customer retention of tracking-protected customers is higher, why not invest in tracking protection for your most profitable customers? Why don't car insurance companies figure the odds on customer retention of protected and unprotected customers the same way they figure the odds on other risks?

It might be because corporations are not decision-making entities, and online marketing is the world's longest chain of principal-agent problems.

The value of a database marketer as an individual on the job market is a function of the number of database-capturable prospects that the marketer will help an employer land as customers. If a lot of Allstate customers are also available on DMPs, then more VC-funded insurance startups will launch, and they'll bid up the salaries of database marketers now working at Allstate.OXO Good Grips Uplift Tea Kettle, Induction Compatible, PolishedOypla Aluminium Homemade Sausage Meat Stuffer Maker With 3 Nozzles

If Allstate's best customers are protected, then the VCs invest in something else, the job interviews don't happen, and Allstate can keep paying their database marketers what they're paying.

So: principal-agent problems are market design opportunities. How to structure compensation for marketers to incentivize customer retention even after that marketer is no longer employed by the brand? (People generally want to do the job right, you just can't keep throwing incentives to do it wrong at them.)

And how to increase the social rewards of the choice to allocate marketing budgets towards positive-externality advertising and away from negative-externality advertising? Imagine that a restaurant chain is opening a new location and wants to reach people there. They have two choices. Buy ads that pay for local news and cultural content that is written for people in that area, or they can buy ads that pay to make those people more depressed, manipulate their elections, and try to taunt them into massacring each other. The social rewards for choosing the first should tend to go higher.

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21 February 2019

White power assholes are not exactly the smartest people on the Internet. State-sponsored manipulation operations have better skills and can use the domestic guys as human sock puppets.

Pedophiles aren't the smartest people on the Internet either. Even the "highly technical dark web" pedo networks are using off-the-shelf tricks that are far behind what even the most basic adfraud operation can pull off.

So I'm writing to explain why I'm going to move your long-form think piece about the "power" of the Internet "duopoly" to the probably-never-going-to-get-to-it end of my to-do list. Let's have a look at just the last 24 hours:

(Come back in 24 hours for more.) You're asking me to be interested in reading your ever-so-thoughtful essay about the awesome power of two companies that have to be like the fifth most influential people on the Internet, max. Even the Facebook ad integrity guy is down to asking for free reports of scam ads, on Twitter.Dude, if the "get everybody else to do your QA for you" strategy worked, then we'd all be running desktop Linux.

The "powerful platforms" are a box on the Internet cable between terrible marketing decisions on one end and criminals and terrorists on the other. A box maintained by vaguely creepy but not especially interesting IT staff. Yes, let's write about CMOs who attach their brands to heinous shit—what's up with that? Yes, let's write about the criminals who end up with the money—that can't be good. But the companies in the middle are not the story.

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If Facebook wants to stop the spread of anti-vaxxers, it could start by not taking their ad dollars

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30 January 2019

Open source program offices are a thing. What about customer data protection offices?

A little background: when the open source business as we know it was getting started, most of the original concerns about free software in business were about license compliance. Many people assumed that all software companies would pursue maximum restrictions using copyrights and patents, and users who wanted to use, modify, and redistribute software would be their adversaries.

Then, Tim O'Reilly and others started changing the conversation to talk about open source strategies. How can a small company release high-impact software by building on collaboratively developed work? Now, as open source has caught on all over the software business, it seems obvious that people think about

  • business models made possible by open practices

  • open source companies as market participants competing for users while cooperating on common work

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Today, a modern open source program office has to handle issues of license compliance, including training developers to follow and apply licenses, and checking the licenses of inbound software for compatibility. But the big picture is about using open source for sustainable advantage.

Maybe, today, we're still thinking about privacy as a compliance problem. Users and regulators on one side, companies on the other.

But what about a company that has a solid first-party relationship with a customer? What if the person is known to open the email newsletter, come in the store, answer the surveys—you're not in an adversarial relationship with that person over their data. The company and the customer are on the same side. When privacy concerns and adoption of privacy tools help get the person protected from targeting by some fly-by-night competitor, that's a win for both.PARTU Smart Precision Sous Vide Cooker Thermal Immersion Circulator NIBPattern Play 3D. MindWare. Free Shipping

If you're running a bank, you don't want some cryptocurrency scam picking off your high-value customers. Those people's lifetime value is going to go way down when they're selling off all their stuff because the bank bought a "custom audience" social campaign targeting them, and the data leaked. If the bank had a customer data office thinking a step ahead, instead of just checking compliance boxes, it would have considered the data leakage risk along with the social campaign's possible upside.

Or a healthcare brand might run what looks like a harmless campaign, but some clever data management platform can infer medical data from it, and a "miracle cure" racket uses the data to pick off the customers. Before you know it the customers stop filling their prescriptions and start loading up on colloidal silver or something. A customer data office would have had the data science skills to see the risk, and offset it, possibly by offering the customers a free service to help them opt out of high-risk data processing.Pelican Water Filtration System Model PDF-450WPENTAIR EVERPURE Cartridge,For EV9259-24, EV9272-41, EV961906-75

Even for just a regular product, when a VC-funded "direct to consumer" competitor comes in, with no customer list—how do they grow so fast? Buying targeting data on the open market, because the existing brand haven't learned to protect their interests. Where does a brand's interest in customer data coincide with the customers' own interest in privacy? Instead of purely focusing on compliance, a customer data office will understand the risks and opportunities.

Anyway, software freedom went from a contentious idea to the source of much value in a remarkably short time. What if something similar happens with privacy?

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21 January 2019

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Phil Lee writes,

The complaints criticised Google for requiring users to “agree” to its privacy policy in order to use its services. While asking users to “agree” to a privacy policy is still common practice for many companies, privacy notices are too long and too complex to be something that users can realistically understand and “agree” to. Under GDPR consent needs to be freely given and specific, and must not be bundled - the user must be able to freely consent to specific activities on a case-by-case basis, e.g. consent to receive e-mails, or consent to use of their photograph within a promotional brochure etc. Privacy notices are still needed for transparency of course - but they should serve as just that: informational notices, not catch-all consent-gathering documents.

And from Thomas Baekdal on Twitter:

European regulators are paying attention to consent mangement UX, and the current approach, which is basically just click OK to make this annoying dialog go away (and consent to use of your data by 70 companies you've never heard of), is looking less and less likely to work.

Fortunately for reputable publishers, the regulatory pressure to clean up consent UX is likely to be a good thing for trusted sites. So this is great time to release the Personalized Name Engraved on Stainless Steel Tumbler Birthday Gift or Christmas. Global Consent Manager is a new approach to consent UX, made possible by IAB Europe's Transparency and Consent Framework.

The Framework standardises the presentation to users’ third-party data processing requests that require “informed” consent for data processing. The Framework enables “signaling” of user choice across the advertising supply chain. It is open-source, not-for-profit with consensus-based industry governance led by IAB Europe with significant support from industry parties and the IAB Tech Lab, which provides technical management of the open-source specifications and version control.

I'm a big supporter of the Transparency and Consent Framework, if you use it right. Consent UX is full of €50 million mistakes—but the consent data approach of the Transparency and Consent Framework can still be good if you put a decent UX on it. That's what Global Consent Manager aims to do.

Global Consent Manager applies the the same incremental approach that social and collaboration sites, such as LinkedIn and GitHub, use. LinkedIn doesn't ask you to build a complete profile and work history before you can use the site. Instead, you get to make an account and then get prompted to add more of your info as you use it. Global Consent Manager borrowed that idea, in a basic form. Instead of asking for consent for everybody to use your data everywhere before you even read the article, with Global Consent Manager you start off in a no consent state. A consent string with no consent is a valid consent string, and Global Consent Manager will auto-generate one for you on your first visit to a supported site.

Later, if you show that you're interested in the site, the site can ask for more consent. This approach gives a sustainable advantage to sites that users choose to trust, and limits the ability of sites whose traffic comes from deceptively obtained clicks to run saleable ads.

Results from the user research tend to indicate that users spend significantly more time on a news task when they get the Global Consent Manager experience, compared to the click OK to consent to everything default.

The standardization work for consent data, now being done at the Transparency and Consent Framework, really pays off if you put a sensible (more LinkedIn-like) UX on it.

Our next step is to extend server-side consent and data management, with a view to facilitating the needed data collection for publishers trusted by users to run high-value ads, without enabling data practices that fail to comply with regulations or with user norms. Please let me know if you're interested in participating or reviewing future data.

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14 January 2019

(edit 11 Apr 2019: Split item 2 into 3a and 3b.)

A lot of people have come up with the idea of a system that lets readers of a web site pay to avoid the advertising. This is obviously bad, wrong and dangerous, for several reasons.

  1. The model assumes that advertising is unredeemably awful, and walks away from future revenue that would be made possible from fixing advertising. (So far, Online Ads Haven't Built Brands, but what if they could?)

  2. The model creates incentives to make advertising worse. Ever since we started running the auto-playing video campaign for MIRACLE ASS FUNGUS CURE, our subscriptions are through the roof! Bonuses for all!

  3. (a)Because the ads on news sites will keep getting worse and worse, non-subscribers will get more and more of their news from biased sources that re-report and spin it. (The most common sound effect on Rush Limbaugh's radio show, last I heard it, was him flipping the pages of the New York Times as he selectively quoted from news stories.)

    (b) Or, because the ads keep getting shittier and shittier, because that's the best way to incentivize people to pay to get out of them, ad blocking keeps going up.

  4. As soon as site owners realize that number 3 is growing, and won't go away, they'll start lobbying for extensive copyright expansion laws that limit fair use, or create new exclusive rights, or apply DRM to web pages to limit ad blocking, and, as a side effect, restrict other software that gives users control over their web experience. Probably all three. Freedom-hostile companies will repurpose these laws for censorship and break the Internet.

I know that "this stupid idea will break the Internet" posts are everywhere, but I just wrote one more. Keeping the ads just high enough in signal, and low enough in resource suckage and privacy/security risk that they mostly aren't worth blocking, is just one of the many things that has to come out somewhere close to right in order to prevent a bunch of bad stuff.

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24 October 2018

One common objection to the new third-party cookie behavior in Firefox is something like,

If you block the tracking cookies that advertisers use to decide which ads to target you with, you'll start getting the low-budget, low-quality ads that show up in the absence of the targeting data that marks you as a desirable customer.

Before I turned on Enhanced Tracking Protection I was getting ads for stuff like cloud computing services and luxury SUVs. Now, with Enhanced Tracking Protection, am I going to get more ads for for FREE nutritional supplements? You know, the offers where you put in your credit card info for shipping and then they keep billing you even after you try to cancel? Or maybe I'll get offered a great deal on a for-profit college program, or some predatory finance! I can't wait.

It might be an inconvenience for me to start getting the ads that people get when they're too broke, or just too old, for high-bidding advertisers to care about reaching them. But the real problem is that legit sites are running those ads in the first place.

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13 October 2018

Random idea for a way to make the local bookstore easier to use than the big one-click Internet bookstore.

I walk by the local bookstore all the time but I don't always have the list of books I want to read with me.

So what about this?

  1. I keep a list of books I'm reading, or want to read, Philips Avance XXL Analog Twin TurboStar Airfryer HD9630 28 - Star White.

  2. When I find out about a book I want to read, I add it to the list, make a GitHub issue, and assign the issue to someone at the local bookstore.

  3. The local bookstore gets the book and changes the status of the issue.

  4. I go pick up the book when I'm walking by the bookstore anyway.

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13 October 2018

Another one of those employee happiness reports is out. This kind of thing always makes me wonder: what are these numbers really measuring?

It seems like happiness ratings by employees would depend on:

  • expected cost of retaliation for low scores

  • expected benefit of management response to low scores

The expected cost of retaliation is the probability that an employee's ratings will be exposed to management, multiplied by the negative impact that the employee will suffer in the event of disclosure. An employee who believes that the survey's security has problems, that management will retaliate severely in the event of disclosure, or both, is likely to assign high scores to management.

Some employers make changes in compensation or working conditions when they fail to achieve well on happiness (or employee engagement) surveys. If an employee believes that management is likely to make changes, then the employee is likely to assign low scores in areas where improvement would have the greatest impact on them.

An evil company where management makes an effort to de-anonymize the happiness survey results, retaliates against employees who give low scores, and will not make changes to improve scores, will appear to have high employee happiness.

A good company where management does not retaliate, and will make changes in response to low scores, will appear to have low employee happiness.

Of course, this all changes the more that people figure out that getting low happiness scores means that you have responsive management.

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24 September 2018

updated 18 Oct 2018: add dates and locations, reorder.

Good news. It looks like we're having a consent management mini-conference as part of Mozfest next month. (I'm one of the organizers for the Global Consent Manager session, and plan to attend the others.)

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Audience are engaged with an activity where they’re given clauses from a curated list of clauses from real T&Cs and they express whether it should have been mentioned outright or not. We have a discussion about digital privacy and ways to curb exploitation. Visitors try out our browser plug-in that filters out most important clauses from any T&C.

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This workshop offers an holistic space to create digital tools and environments in which consent underlies all aspects, from the way they are developed, to how data is stored and accessed, and to the way interactions happen between users. Prototyping consent into our tools will make them more fair and unbiased. Using a specific designed prototyping loop, teams quickly hypothesize, develop, test and assess ideas consentful data prototypes.

Oct 27th 4:30 PM - 5:30 PM. Space 903.

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This session aims to create a working group for improving the user experience of cookie consent popups. In Europe, the use of cookies was first regulated by the Privacy and Electronic Communications Directive 2002/58/EC, then revised by a 2009 amendment, and more recently by the GDPR. Cookie popups and the mechanism for providing consent can be tedious. Browsing the same website from different devices results in consent being asked again. A bad usability can lead users to give their consent without the necessary attention. In this session we will discuss the state of things and look at possible solutions. We will target a multidisciplinary audience of internet users, usability experts, browser developers, lawyers, and online advertisement professionals.

Oct. 28 11AM - 12:30PM. Space 902.

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We will discuss how consent management on the web works today, and the relationship between user privacy and reputable content providers. Web users face a confusing array of data sharing choices, and click fatigue can lead to poor user experience and possible inadvertent selection of options that do not match the user’s privacy norms.

Oct 28th 4:30PM - 5:30PM. Space 903.

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09 September 2018

(updated 14 Jan 2019: added two more examples.)

What's the best defense against surveillance marketing? In some cases, another surveillance marketer. Just like hackers lock up a vulnerable system after they break in to protect against other hackers, surveillance marketers who know what they're doing are helping to protect users from other companies' data collection practices.

Amazon: Retailers include different degrees of data in email receipts. Amazon only emails consumers links to their full receipts, limiting the information an email provider can extract. Philips Viva Collection Wireless Electric Kettle HD9302 Kitchen Tea Kettles_RU

Google: Google’s recent changes with Ads Data Hub keeps data locked within Google Cloud and cannot be combined outside of Google’s controlled environment. As a result, data lakes for marketing are under threat by recent changes by Google. Phillps Daily Collection Breakfast Coffee Maker 1.2L Hd7564 Espresso Makers_AU

Google again: Phillps Vacuum High Speed Blender 1400W Problend6 3D Blade Mixer HR3752_AU. (If you want to target Google's users, better pay Google.)

Facebook: Late last week Facebook announced it would eliminate all third-party data brokers from its platform. It framed this announcement as a response to the slow motion train wreck that is the Cambridge Analytica story. Just as it painted Cambridge as a “bad actor” for compromising its users’ data, Facebook has now vilified hundreds of companies who have provided it fuel for its core business model, a model that remains at the center of its current travails. Picatodo Electrico Procesador De.Alimentos Picador De Especies Frutas Shake (And Facebook even Pioneer Woman Extra-Wide Slot 2 Slice Toaster Fiona Floral - Beautiful For Decor.)

Real surveillance marketers play defense.

But in most cases, publishers don't. And that's Why Local Newspaper Websites Are So Terrible. What happens when news sites can play some defense of their own?

I don't know, but Plancha de asar a la piedra M Magic Jata GR557A. Barbacoas, planchas y grill. And the good news is that browser privacy improvements are finally making it possible.

Let's discuss. PN Poong Nyun PN Poong Nyun Pressure Cooker

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The people who get how Facebook works are also the most likely to leave it

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How to Improve the California Consumer Privacy Act of 2018

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23 August 2018

I'll be at the Voice of Blockchain conference in Chicago on Friday and Saturday. Two panels: "Journalism: Incentivizing the Truth" on Friday, and "Crowdsourcing, Bounties, and Democratizing Access to Jobs" on Saturday.

So what does blockchain have to do with incentivizing journalism?

One important reason that we have standards of fairness and accuracy in news is that news organizations Portable Alkaline RO 100 GPD - Multi Stage Reverse Osmosis Water Filter System. Brands that want to be able to sell to everyone, not just one side of a political or social issue. High-reputation news sites don't respond individually to the demands of advertisers, but the principles on which high-reputation news sites operate have developed in parallel with the needs of brand safety.

On today's web, reputation-based advertising is not so much of a thing. Portable Electric Cooktop Burner Ceramic Glass Hot Plate 2 Two Cooking Stove NEW, usually without anyone at the brand knowing about it. Faris Yakob points out, By squeezing fees and margin procurement put incredible pressure on agency principals, who have obligations to hit certain targets from the holding companies. Rock meet hard place. Thus new sources of revenue were found, in media rebates, or opacity, or programmatic trading desks, or production fixing - all conflicts of interest that can be leveraged to try to appease both masters...for a time.

When agencies try to get ad impressions in front of the desired audience at a bargain price, a lot of ad money ends up with fraudulent or brand-unsafe sites. Even legit sites end up running 50 to 70 tracking scripts because they Portable Intelligent Thermal Vacuum Water Bottle from xiaomi youpin Smart RC to protect their audience from being tracked to cheaper sites.

Incentivizing journalism depends on helping users protect their personal information from being tracked from one site to another. As users get the tools to control who they share their information with (and they don’t want to leak it to everyone) then the web advertising business has to transform into a reputation contest. Whoever can build the most trustworthy place for users to choose to share their information wins.

Blockchains are slow and expensive compared to databases or conventional payment systems, but cheap compared to trust networks. As browsers take a more active role in protecting users from third-party tracking, reputable news sites will need a new technical infrastructure for Internet advertising that accurately reflects the trust relationships between brands, agencies, sites, and users.

What about "Crowdsourcing, Bounties, and Democratizing Access to Jobs"? This is a fun area. Learn market design is the new learn to code.

Developers would prefer to release open source software at a high quality level and get paid for it. Many users would prefer to use software at a higher quality level if they could pay for it. The current software market, though, incentivizes companies to release at a low quality level, in order to get early adoption and build network effects. One approach is to build a new kind of market, one that allows users to hedge their software quality risks while enabling developers to trade on the likelihood of bug fixes. More info: Portable Wireless Rechargeable Electric Water Pump Dispenser Water Suction New

IMHO, open source bounties still PoundSaver® Electric Grinder For Making Coffee Beans Seed Herb Pepper Nuts, so there are lots of opportunities to build better markets here. (Ever notice that there are more companies offering solutions to open source license risks than solutions to developer burnout risks?) Anyway, Power Air Fryer XL 5.3 Qt + BONUS Copper Basket, Divider, Oil Mist & Recipe Book.

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Has the GDPR law actually gotten European news outlets to cut down on rampant third-party cookies and content on their sites? It seems so

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Targeted advertising (where the browsing habits of consumers are tracked and then used to provide them with more specific adverts) was another commonly cited source of anxiety, with many respondents feeling powerless to stop the intrusion. One described how “a lot of my particular anxieties came into full swing when I learned more about how online advertising works. When I noticed Facebook ‘Like’ buttons on unrelated pages and when ads follow me around. The feeling that I had no privacy was claustrophobic and has led to so many anxiety attacks I have lost count”.

Hackers Use Chipotle Ad To Spread Malware

The link from the Chipotle ad redirected consumers to an Amazon gift card scam that presents the viewer with a fraudulent message that is intended to prompt a click to steal the user’s personal information.

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29 July 2018

Today’s web advertising is mostly a hacking contest. Whoever can build the best system to take personal information from the user wins, whether or not the user knows about it. Publishers are challenging adfraud and adtech hackers to a hacking contest, and, no surprise, coming in third.

The near future of web advertising is likely to be much different.

As users get the tools to control who they share their information with (and they don’t want to leak it to everyone) then the web advertising business is transforming from a hacking contest into a reputation contest. The rate-limiting reactant for web advertising isn't (abundant and low-priced) user data, it's the (harder to collect) Prensa Francesa Para Café Y Té Juego Completo Con Utensilios Profesionales required to use that data legally. Whoever can build the most trustworthy place for users to choose to share their information wins. This is good news if you're in the business of reporting trustworthy news or fairly compensating people for making cultural works, not so good news if you're in the business of tricking people out of their data.

Federated paywall systems are not just yet another attempt at micropayments, but also have value as a tool for collecting trust. The user's willingness to pay for something is a big trust signal. A small payment to get past a paywall can produce a little money, but a lot of valuable user data and the consent bits that are required to use that data.

The catch is to figure out how to design federated paywalls so that the trusted site, not the paywall platform, captures the value of the data, and so that the platform can't leak or sell the user's data consent outside the context in which they gave it. In the long run, a consent system that tries to hack around user data norms to rebuild conventional adtech is going to fail, but not before a lot of programmers lose a lot of carpal tunnels on privacy vs. anti-privacy coding, and a lot of users face a lot of frustrating consent dialogs. Browser improvements and court cases will filter deceptively collected consent bits out of the system.

Consent bits are a new item of value that needs new rules. The web ad business is not going to be able to sell and and sync consent bits the same way that it handles tracking cookies now. Consent bits are not a "data is the new oil" commodity, and can really only move along trust networks, with all the complexity that comes with them. New tools such as federated paywalls are an opportunity to implement consent handling in a sustainable way.

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20 July 2018

(Update 18 Aug 2018: Fix an error to be consistent with the source quoted.)

(I work for Mozilla. None of this is secret. None of this is official Mozilla policy. Not speaking for Mozilla here.)

The good news is that interesting competition among web browsers is back, not just because of ongoing performance improvements in Firefox, but also because of Apple Safari's good work on protecting users from some kinds of cross-site tracking by default. Now the challenge for other browsers is to learn from the Safari work and build on it, to even more accurately implement the user's preferences on sharing their personal information. According to research by Tini Sevak at YouGov, 36% of users are more likely to engage with adverts that are tailored to them, while 55% are creeped out by personalized ads. The browser has to get its data sharing settings right for the individual user, while minimizing the manual settings and decision fatigue that the user has to go through.

A short-term problem for sites, though, is that the current price for highly tracked ad impressions facilitated by cross-site tracking is still way above the price of impressions delivered to users who choose to protect themselves. Tim Peterson, on Digiday, covers the natural experiment of GDPR consenters and non-consenters:

If an exchange or SSP declines to sign the agreement, it is limited to only selling non-personalized ads through DBM. Those generic ads generate less revenue for publishers than personalized ads that are targeted to specific audiences based on data collected about them. Some publishers that are heavily reliant on DBM have seen their revenues decline by 70-80 percent since GDPR took effect because they were limited to non-personalized ads, said another ad tech exec.

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In the medium to long term, better browser privacy settings will Pressure Rice Cooker Kitchen Food Home 11.6 x 15.6 x 11.4 inches for two reasons:

  • ads on high-value content have signaling value

  • users are more likely to share information with a site they trust

But in the short term, what can browsers do to help address the market dislocation from the user data crunch?

One possibility is to take advantage of an important side effect of browser privacy improvements: better anti-fraud data.

Today, unprotected browsers and fraudbots are hard to tell apart. Both maintain a single "cookie jar" across trusted and untrusted sites. For fraudbots, cross-site trackability is not a bug as it is for a human user's browser—it's a feature. A fraudbot can only produce valuable ad impressions on a fraud site if it is somehow trackable from a legit site.

As browser users start to upgrade to nightly releases that include more protection, though, a trustworthy site's real users will start to look more and more different from fraudbots. Low-reputation and fraud sites claiming to offer the same audience will have a harder and harder time trying to sell impressions to agencies that can see it's not the same people. This does require better integration with anti-fraud tools, so it's something sites and anti-fraud vendors can do in parallel with the brower release process.

Can the anti-fraud advantages of browser privacy improvements completely swamp out the market effects of reducing cross-site trackability? Depends on how much adfraud there is. We don't know.

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12 July 2018

Tim Peterson, on Digiday:

If an exchange or SSP declines to sign the agreement, it is limited to only selling non-personalized ads through DBM. Those generic ads generate less revenue for publishers than personalized ads that are targeted to specific audiences based on data collected about them. Some publishers that are heavily reliant on DBM have seen their revenues decline by 70-80 percent since GDPR took effect because they were limited to non-personalized ads, said another ad tech exec. That revenue drop has put pressure on exchanges and SSPs to sign Google’s consent agreement lest their publishers move their inventory to other platforms that can run DBM’s personalized ads on their sites, the second exec said.

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A lot of those "specific audiences" are, of course, adfraud bots. Fraud hackers are better at adtech than adtech firms are. So ads shown to bots, on shitty sites, are going for more than ads seen by humans on legit sites.

Meanwhile, tracking-resistant, personalization-averse readers are overrepresented in some customer categories. Web developers are a good example. (40% protected based on recent data from one popular site.)

Of course, today's web ad system is based on tracking the best possible prospect to the cheapest possible site, so it won't be easy to take advantage of this nice piece of market inefficiency. First step is figuring out how well protected the people you want to reach are.

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08 July 2018

What if there is a better way forward on the whole Safe Harbor controversy and Article 13?

Companies don't advertise on sites like YouTube, sites teeming with copyright infringers and nationalist extremists, because those companies are run by copyright infringers or nationalist extremists. Marketing decision-makers are incentivized to play a corrupt online advertising game that rewards them for supporting infringement and extremism.

So the trick here is to help people move marketing money out of bad things (negative externalities) and toward good things (positive externalities). We know that YouTube is a brand-unsafe shitshow because Google won't advertise its own end-user-facing products and services there without a whole extra layer of brand safety protection.

Big Internet companies are set up to insulate decision-makers from the consequences of their own online asshattery, anyway. The way to affect those big Internet companies is through their advertisers. So how about a tweak to Article 13? Instead of putting the consequences of infringement on the "online content sharing service provider," put it on the brand advertised. This should help in several ways.

  • Give legit services some flexibility. If your web site's business model is anything other than "get cheap eyeballs with other people's creative work" or "get cheap eyeballs by recommending divisive bullshit" then you don't have to change a thing.

  • Incentivize sites to pay for new creative work, by making works covered by an author or artist contract a more attractive place for paid advertising than "content" uploaded by random users.

  • Make it easier for marketers who want to do the right thing, by pointing out the risks of supporting bad people.

  • Move some of the risks of online advertising away from the public and toward the people who can make a difference.

How about it?

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19 June 2018

I have been infected with the Ebola virus.

I have had sex with another man in the past year.

I am taking Coumadin®.

Actually, none of those three statements is true. And Facebook knows it.

The American Red Cross has given Facebook this highly personal information about me, by adding my contact info to an "American Red Cross Blood Donors" Facebook Custom Audience. If any of that stuff were true, I wouldn't have been allowed to give blood.

When I heard back from the American Red Cross about this Prestige Rápido y Fácil Aluminio Pulido Olla de Presión │ Fenólico Montaje │ 6, they told me that they don't share my health information with Facebook.

That's not how it works. I'm listed in the Custom Audience as a blood donor. Anyway, too late. Facebook has the info now.

So, which of its promises about how it uses people's personal information is Facebook going to break next?

And is some creepy tech bro right now making a killer pitch to Paul Graham about a business plan to "disrupt" the health insurance market using blood donor information?

I should not have to care about this, and I don't have time to. I don't even have time to attempt a funny remark about the whole Facebook board member Peter Thiel craving blood thing.

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17 June 2018

Hugo-award-winning author Charles Stross said that a corporation is some kind of sociopathic hive organism, but as far as I can tell a corporation is really more like a monkey troop cosplaying a sociopathic hive organism.

This is important to remember because, among other reasons, it turns out that the money that a corporation spends to support democracy and creative work comes from the same advertising budget as the money it spends on PRESTO 01365 STEEL PRESSURE COOKER 6QT DELUXE and actual no-shit Nazis. The challenge for customers is to help people at corporations who want to do the right thing with the advertising budget, but need to be able to justify it in terms that won't break character (since they have agreed to pretend to be part of a sociopathic hive organism that only cares about its stock price).

So here is a quick follow-up to my Presto 06300 Dehydro Electric Food Dehydrator Renewed.

Presto 23-Quart Pressure Canner and Cooker - BRAND NEW that "Facebook Custom Audiences," the system where advertisers upload contact lists to Facebook in order to target the people on those lists with ads, will soon require permission from the people on the list. Check it out: Presto Electric Kettle,No 2703, National Mfg Co, 3PK. On July 2, Facebook's own rules will extend a subset of Europe-like protection to everyone with a Facebook account. Beaujolais!

So this is a great opportunity to help people who work for corporations and want to do the right thing. Denying permission to share your info with Facebook can move the advertising money that they spend to reach you away from evil stuff and towards sites that make something good. Here's a permission withdrawal letter to cut and paste. Pull requests welcome.

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05 June 2018

Rule number one of dealing with the big Internet companies is: never complain to them about all the Presto Stainless Steel Dual Basket Pro Fry Immersion Element Deep Fryer Princess Grill do raclette Princess 01.162910.01.001 (raclette; 1200W) they support. It's a waste of time and carpal tunnels. All of the major Internet companies have software, processes, and, most important, Proctor Silex 1.5 L Professional-Style Deep Fryer Model 35041 ndoor Kitchen, to attenuate complaints. After all, if Big Company employees came in to work and saw real user screenshots of the beheading videos, or the child abuse channel, or the ethnic cleansing memes, then that would harsh their mellow and severely interfere with their ability to, as they say in California, bro down and crush code.

Fortunately, we have better options than engaging with a process that's designed to mute a complaint. Follow the money.

Your average Internet ad does not come from some ominous all-seeing data-driven Panopticon. It's probably placed by some marketing person looking at an ad dashboard screen that's just as confusing to them as the ad placement is confusing to you.

So I'm borrowing the technique that "Spocko" started for talk radio, and Sleeping Giants scaled up for ads on extremist sites.

  • Contact a brand's marketing decision makers directly.

  • Briefly make a specific request.

  • Put your request in terms that make not granting it riskier and more time-consuming.

This should be pretty well known by now. What's new is a change in European privacy regulations. The famous European GDPR applies not just to Europeans, but to natural persons. So I'm going to test the idea that if I ask for something specific and easy to do, it will be easier for people to just do it, instead of having to figure out that (1) they have a different policy for people who they won't honor GDPR requests from and (2) they can safely assign me to the non-GDPR group and ignore me.

My simple request is not to include me in a Facebook Custom Audience. I can find the brands that are doing this by downloading ad data from Facebook, and here's a Professional Auto Coffee Milk Steamer Cappuccino Latte Coffee maker 220V b that I can use. Try it if you like. I'll follow up with how it's going.

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02 June 2018

Trans Europa Express was covered on ghacks.net. This is an experimental Firefox extension that tries to get web sites to give you European-level privacy rights, even if the site classifies you as non-European.

Since the version they mentioned, I have updated it with a few new features.

Anyway, check it out. Seems to have actual users now, so I've got that going for me. But lots of secret European mode switches still remain unactivated. If you see one, please PUBEI Juicer Low Speed Retaining Nutrients Slow Masticating Juicer FOR PARTS.

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12 May 2018

Doc Searls is optimistic that surveillance marketing is going away, but what's going to replace it? One idea that keeps coming up is the suggestion that prospective buyers should be able to sell purchase intent data to vendors directly. This seems to be appealing because it means that the Marketing department will still get to have Big Data and stuff, but I'm still trying to figure out how voluntary transactions in intent data could even be a thing.

Here's an example. It's the week before Thanksgiving, and I'm shopping for a kitchen stove. Here are two possible pieces of intent information that I could sell.

  • "I'm cutting through the store on the way to buy something else. If a stove is on sale, I might buy it, but only if it's a bargain, because who needs the hassle of handling a stove delivery the week before Thanksgiving?"

  • "My old stove is shot, and I need one right away because I have already invited people over. Shut up and take my money."

On a future intent trading platform, what's my incentive to reveal which intent is the true one?

If I'm a bargain hunter, I'm willing to sell my intent information, because it would tend to get me a lower price. But in that case, why would any store want to buy the information?

If I need the product now, I would only sell the information for a price higher than the expected difference between the price I would pay and the price a bargain hunter would pay. But if the information isn't worth more than the price difference, why would the store want to buy it?

So how can a market for purchase intent data happen?

Or is the idea of selling access to purchase intent only feasible if the intent data is taken from the "data subject" without permission?

Anyway, I can see how search advertising and signal-based advertising can assume a more important role as surveillance marketing becomes less important, but I'm not sure about markets for purchase intent. Maybe user data sharing will be not so much a stand-alone thing but a role for trustworthy news and cultural sites, as people choose to share data as part of commenting and survey completion, and that data, in aggregated form, becomes part of a site's audience profile.

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06 May 2018

It would make me really happy to be able to yellow-list Google web ads in Privacy Badger. (Yellow-listed domains are not blocked, but have their cookies restricted in order to cut back on cross-site tracking.) That's because a lot of news and cultural sites use Pure Water Distiller Purifier All Filter 1Gal 4L Stainless Steel 750W Adjust NEW and other Google services to deliver legit, context-based advertising. Unfortunately, as far as I can tell, Google mixes in-context ads with crappy, spam-like, targeted stuff. What I want is something like PURWATER FHT-34VSS Main Supply Or Single T WATER FILTER SYSTEM ads: Just give me ads not based on tracking me.

Until now, there has been no such setting. There could have been, if Do Not Track (DNT) had turned out to be a thing, but no. But there is some good news. Instead of one easy-to-use DNT, sites are starting to give us harder-to-find, but still usable, settings, in order to enable GDPR-compliant ads for Europe. Here's Google's: Quest 4 Slice Compact Toaster 1300W with Reheat, Cancel, Defrost Function White.

Wait a minute? Google respects DNT now?

Sort of. GDPR-compliant terms written by Google aren't exactly the same as EFF's privacy-friendly Do Not Track (DNT) Policy All these different tracking policies are reminding me of open source licenses for some reason. but close enough. The catch is that as an end user, you can't just turn on Google's European mode. You have to do some JavaScript. I think I figured out how to do this in a simple browser extension to unlock secret European status.

Google doesn't appear to have their European mode activated yet, so I Rambler W Lid 20oz Nvy to the Aloodo project, for testing. I'm not able to yellow-list Google yet, but when GDPR takes effect later this month I'll test it some more.

In the meantime, I'll keep looking for other examples of hidden European mode, and see if I can figure out how to activate them.

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19 March 2018

Good question on Twitter, but one that might take more than, what is is now, 280 characters? to answer.

Why do I pay attention to Internet advertising? Why not just block it and forget about it? By now, web ad revenue per user is so small that it only makes sense if you're running a platform with billions of users, so sites are busy figuring out other ways to get paid anyway.

To the generation that never had a print magazine subscription, advertising is just a subset of "creepy shit on the Internet." Who wants to do that for a living? According to Charlotte Rogers at Marketing Week, the lack of information out there explaining the diverse opportunities of a career in marketing puts the industry at a distinct disadvantage in the minds of young people. Marketing also has to contend with a perception problem among the younger generation that it is intrinsically linked with advertising, which Generation Z notoriously either distrust or dislike.

Like the man says, Where Did It All Go Wrong?

The answer is that I'm interested in Internet advertising for two reasons.

  • First, because I'm a Kurt Vonnegut fan and have worked for a magazine. Some kinds of advertising can have positive externalities. Vonnegut was able to quit his job at a car dealership, and write full time, because advertising paid for original fiction in Collier's magazine. How did advertising lose its ability to pay for news and cultural works? Can advertising reclaim that ability?

  • Second, because most of the economic role of advertising is in an area that Internet advertising hasn't been able to get a piece of. While Internet advertising plays a game of haha, look what I tricked you into clicking on for chump change, the real money is in signal-carrying advertising that helps build brand reputation. Is it possible to make Internet advertising into a medium that can get a piece of the action?

Maybe make that three reasons. As long as Internet advertising fails to pull its weight in either supporting news and cultural works or helping to send a credible economic signal for brands then the scams, malware and mental manipulation will only continue. More: Red Stainless Steel Rechargeable Mini 300W 0.35L Electric Kettle Height 21CM

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08 April 2005

The most important part of picking a distribution is thinking about where you will go for help, and what distribution that source of help understands. That's true if your source of help is a vendor, a consultant, or a users group.

As a home user, you'll probably be asking your local Linux users group for help when you need it. So get on the mailing list and just "lurk" for a while. See what the most helpful people on the list use, and install that. That way if you have a question, you'll be more likely to reach someone who has already dealt with it. (see Replacement Water Filter Cartridges + MEMBRANE for Reverse Osmosis Water Filter.)

If you're getting into uses for Linux that are different from those of your local user group, it's more important to use a list of people like you than just the geographically closest user group. For example, if you're planning to set up a Linux-based recording studio and your local LUG is all about running web sites and playing Crimson Fields, you might want to get on the Planet CCRMA mailing list, and get your Linux distribution recommendations there.

01 January 2005

If you have a script that uses ssh, here's something to put at the beginning of the script to make sure the necessary passphrase has already been entered, and the remote host is reachable, before starting a time-consuming operation such as an rsync.

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