I thought long and hard about how to begin this blog and what should be one of the first posts, since I wanted to have a strong start. As it turns out it, the answer has been starring me in the face the whole time…the inspiration for the name of this space, Ladurée café and restaurant. In my mind Ladurée is quintessentially Parisian, which is what draws me to it and why I love visiting the stores to pick up a couple macarons, a lovely afternoon treat.
Ladurée was started in 1862 by Louis Ernest Ladurée when he opened a bakery at 16 rue Royale in Paris. The tearoom that we know today came from his wife when she suggested combining the Parisian café concept with the pastry shop concept. But in fact it was Louis’s second cousin Pierre Desfontaines who grew this new pâtisserie to create the Ladurée brand, restaurant and café we have come to know and love. Pierre is also the one who is accredited to inventing the French macaron in the early 20th century. It’s a company that has been a part of French culture for decades and provided members of Paris society, especially the women, a place to go and socialize. Sounds to me like a pretty good place to sit and chat with friends!
So any chance I get I go visit a Ladurée store which is made so much easier and become more frequent due to their current global expansion. Yay! If I ever start to miss Paris, this has become my go to place to feel part of the culture again and transport me back to those beautiful sunny spring days in Paris. I go relax, sip a café crème or tea, and enjoy one of the delectable macarons. I especially like to try the new flavors they create every season; such as the Marie Antoinette macaron they made for the spring 2013 season (the blue one on the plate below). Also one of my absolute favorites at the moment is the macarons that have marshmallow filling instead of the typical fillings. Don’t know why but I love marshmallows at the moment, so combining the two is just perfection in my mind.
Ladurée is a place where I feel at home, and it allows me to escape to a dream world of living the life of a high society women socializing with her friends in beautiful outfits in 20th century Paris. Everything about it is so pretty, elegant, feminine and delicate, which fits me perfectly!