VOGUE Festival 2014 – Part 2: Talk 6

A brief overview of the sixth talk from the Vogue Festival 2014 and the interesting things I learnt.  Enjoy!

Topic: Want to Work in Fashion?

Guest Speakers: Lisa Armstrong, fashion editor of The Telegraph; Sarah Burton, creative director at Alexander McQueen; Daniel Marks, director of The Communications Store; Alexandra Shulman, editor of Vogue; and Louise Wilson, course director at Central Saint Martin

Talk 6 - Fashion Masterclass

This talk was a much more informative talk for people who are interested in working in the fashion industry or interested in studying fashion.  The panel of guest speakers was an accomplished group of people, and it was great to hear their advice.

Talk 6 - The Experts
L-R: Lisa Armstrong, Louise Wilson, Daniel Marks, Alexandra Shulman, and Sarah Burton

Of all their advice, here are three key things (in my opinion) that they mentioned:

1) Kindness – being kind can go a long way in getting a job and working in fashion.  People will respond better to you and it’s a character trait that is completely undervalued according to Lisa Armstrong.

2) Work your way up – one clear message from all the speakers was that you have to work extremely hard to get where you want to be, and that it is no easy ride.  However what’s also important is that you cannot expect to just straight in at the top; that you have to be willing to do the lowest jobs on the totem pole first and then work your way up.  They might not be the most glamorous jobs but you will still learn something, plus you will be showing your superiors your work ethic, enthusiasm and drive.

3) Communication – how you communicate with people, especially via email and electronic means is extremely important since there is no tone and no body language to go along with the message.  Be formal, clear, to the point, and make sure that you communicate in a professional way. This will garner you much more respect, especially if you are looking to get a job. Thus they advised that one thinks carefully about how they come across in their emails. For example, Ms. Armstrong advised that you always begin professional emails with “dear”, as it will come across more professional and mature than “Hi (name).

Overall it was a good discussion and some great advice and tips were given, from the top people in their field. Here is the link for more  and the specific advice they mentioned during that talk: http://www.vogue.co.uk/special-events/vogue-festival-2014/vogue-festival-2014/sunday/the-vogue-fashion-masterclass


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